The Happy Belly Deli is all about handcrafted care and homemade love. Evoking the feeling of a hand-drawn chalkboard sign, the hand lettered logo and playful characters all work to represent the warm and casual atmosphere of this family owned and operated sandwich shop located in Old Town Temecula.

Representing different aspects of the Happy Belly, these friendly little characters are used throughout print and digital assets to remind customers of the handcrafted love, homemade mustards, and quick, causual atmosphere of the deli.

Arrows and circles are used on print and digital assets to evoke the authentic chaos of hand-drawn signage.

Copyright © 2021 Taylor Spaulding